win-and-keep-customer

“The purpose of a business is to win and keep a customer"

- Peter Drucker, Business guru

Understanding and delivering on your customers’ needs is foundational to any business. Fail to do so, and competitors will easily step in, stealing your market share. Most dissatisfied customers don’t speak up; they simply walk into the welcoming arms of your competitors. But you already know this!

The real question is how can I minimize the risk?

The answer: Take every opportunity to capture and act on insights from customers at all their key interactions with your company, and combine this sentiment with other customer data. This gives you powerful insights into what customers do and why, creating a meaningful basis to understand and address root causes. By leveraging these insights, you can drive improvements in retention and loyalty.

Here's just a few examples of how customers use SurveyVista to enrich their customer understanding:

  • Product & service feature requests
  • Touchpoint surveys to measure the quality of the experience
  • NPS, CSAT. CES surveys
  • Win/Loss surveys
  • Closed case (ticket) surveys
  • Professional service project milestone surveys
  • Complaint capture forms
  • Customer maturity assessments (SurveyVista Quiz)

SurveyVista provides everything you need to build a richer understanding of your customers:

  • Survey look and feel to reinforce your brand
  • Extensive question sets, including NPS, CSAT, CES, Image Scale
  • Personalization using Salesforce data to improve response rates
  • Automated deployment across multiple channels to minimize workload
  • Comprehensive no-code Salesforce integration to drive richer insights
  • Sharing customer sentiment company-wide in the place people do their daily work
  • Automating the creation and tracking of follow-up actions and alerts

Want help in building your feedback program? Check out these resources.

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