Marketing

Show Them You Understand, and They’ll Respond

Marketing is about convincing your chosen customers that you understand their world and can help.
But you can’t convince them if you don't understand them, and that starts with data.
SurveyVista provides the tools you need to collect the data to drive personalised marketing.

“Sell the problem you solve. Not the product you make."

- Anon

Personalize your marketing to improve pipeline

Solving problems and grasping opportunities are why people buy so your customers need to know you understand them: their issues; their work; their goals. And all this needs data.

Great marketing teams never miss an opportunity to learn more about their target customers, both as a group and individually. Listening – collecting data and insights across the buyer and customer journey – is central to the dialog: two ears, one mouth is a great guide to the basis of any marketing process. Only then can you create messaging that resonates and drives real interest.

SurveyVista makes it easy to collect prospect and customer data across the entire customer lifecycle. Here's just a few examples:

Market research surveys
Contact update forms
Branded landing pages
Event registration forms
Resource request forms
Opt-in preference forms
Web2lead forms
Competition entry forms
ICP fit questionnaires
Gated content forms

SurveyVista - your marketing friend

Control the look and feel of surveys and forms to reinforce your brand
Meet the customer where they are with distribution via email, social, in-product and many more
Keep your marketing process moving with customer data driven next best actions
Turn feedback into action with sentiment and key phrase analytics seamlessly integrated with Salesforce CRM data.