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It's in the name and it's how many of our customers start using SurveyVista.

Surveys are an important part of a company's toolkit and used extensively for good reason.

  • They are appropriate for a wide range of uses.
  • Surveys can be delivered across all channels, giving you coverage and flexibility.
  • They are very cost-effective, especially when automation is used to trigger feedback and at different stages of the customer journey and enact the complete survey process.
  • They can highlight emerging issues, giving you time to act to maintain loyalty and revenue.
  • Insights can drive innovations that customers value, giving you a competitive edge.

From our work with hundreds of customers, we know what it takes to build a great survey program; knowledge we have distilled into a powerful, four step feedback process:

survey-1

Collect

Gather feedback at key touch points and milestones in your relation with key customer roles.

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Integrate

Embed feedback in your Salesforce CRM to enrich the insights you can generate by combining customer sentiment and behavior data.

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Understand

Seek out the root causes of issues to ensure your actions have real impact.

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Act

Turn feedback into action, focusing on those with the greatest benefit for customers and your growth.

Skipping anyone of these stages is a recipe for failure.  Learn more about ‘Survey Strategies for Success‘.

The uses are endless: anywhere you need to collect data, SurveyVista is ready. Where to start? Here's just a few examples:

Services & Support marketing

  • Customer Satisfaction Surveys (CSAT)
  • Net Promoter Score (NPS) Survey
  • Case Closed Feedback Surveys
  • Complaint Resolution Surveys
  • Support Ticket Submission Forms

Sales marketing

  • Customer Onboarding Feedback
  • Requirements Discovery Surveys
  • Proof-of-Concept (POC) Qualification & Tracking
  • Win/Loss Analysis Surveys
  • Sales Enablement Assessments & Quizzes
  • Order Forms

Non-Profit marketing

  • Donor Feedback Surveys
  • Program Impact Assessments
  • Volunteer Satisfaction & Feedback Forms
  • Grant Application & Approval
  • Membership Renewal & Engagement Surveys
  • Community Feedback Surveys

marketing marketing

  • Lead Capture Forms & Qualification Surveys
  • Event Registration Forms & Feedback Surveys
  • Market Research Surveys
  • Subscription Preferences Management
  • Brand Awareness & Perception Surveys

Human Resources marketing

  • Employee Engagement Surveys
  • Onboarding Feedback Surveys
  • Exit Interviews
  • Job Application Forms
  • Performance Reviews & Goal Setting
  • Training Needs Assessments

Product marketing

  • In-App Feedback
  • Feature Prioritization Surveys
  • Beta Testing Feedback
  • Competitor Benchmark Surveys
  • Program Impact Surveys

Examples of surveys for customers, partners, employees and others can be found in the SurveyVista Institute; the home for all our best practice advice.

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