The CSAT (or, Customer Satisfaction) score measures the degree of satisfaction of your customer towards your brand, as far as their purchases are concerned.
- One of the most vital market metrics for various companies across the globe, the CSAT score also serves the purpose of a key performance indicator that allows a brand to analyze the general reaction of the customers towards the product or service.
- Surveys on product/service quality can include questions on the features liked or disliked by the responders (i.e. your customers), as well as their recommendations to improve the said product or service.
- You can also include questions on the kind of advertisements or promotions your responders appreciate or not.