win-and-keep-customer

“The purpose of a business is to win and keep a customer."

- Peter Drucker, Business guru

Understanding and delivering on your customers’ needs is foundational to any business. Fail and an increrasing number of competitors will step in and steal your livelihood. They won’t need to do much: most dissatisfied customers say nothing and just walk into your competitors welcoming arms. But you know this!

The real question is how can I minimize the risk?

The answer: take every opportunity to capture and act on insights from customers at all their key interactions with your company and combine this sentiment with other customer data.

Here's just a few examples of how customers use SurveyVista to enrich their customer understanding:

  • Product/service feature requests
  • Touchpoint surveys to measure the quality of the experience
  • NPS/CSat surveys
  • Win/Loss surveys
  • Closed case (ticket) surveys
  • Professional service project milestone surveys
  • Complaint capture
  • Customer maturity assessments (SurveyVista Quiz)

SurveyVista provides everything you need to build a richer understanding of your customers:

  • Survey look and feel to reinforce your brand
  • Extensive question sets, including NPS
  • Personalisation using Saleforce data to improve response rates
  • Automated deployment across multiple channels to minimize workload
  • Comprehensive Salesforce integration to drive richer insights
  • Sharing customer sentiment company-wide in the place people do their daily work
  • Automating the creation and tracking of follow-up actions

Want help in building your feedback program? Check out these resources.

  • Survey Strategies for Success
  • Why samrt companies integrate feedback in CRM
  • Customer lifecycle feedback

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