- David is a strategic advisor to SurveyVista focusing on product and go-to-market strategies. David co-founded Clicktools, a survey and forms platform in August 2000, one of the UK’s first SaaS companies. As CEO, he led the company for fifteen years and two liquidity transactions. In 2010, he sold 49.9% to Survey Monkey before arranging a deal to sell 100% to Callidus Cloud in 2014. He is a prolific author; his latest book, Customer-Led Growth: A CEO’s guide to building a B2B SaaS company was published in 2022.
- Connect with David on LinkedIn to learn more about building B2B SaaS products and go-to-market approaches focused on delivering measurable value to customers.
