10 Best Net Promoter Score (NPS) Software

Knowing how your customers feel about your brand isn’t just kinda nice—it’s essential for growth.

Net Promoter Score (NPS) has emerged as the gold standard metric for measuring customer loyalty and predicting business growth.

But collecting, integrating, understanding, and acting on NPS feedback requires the right tools.

What Makes Great NPS Software?

Core Functionality Requirements

The best NPS software goes beyond simple survey distribution. Today’s leading solutions offer:

• Multi-channel survey distribution across email, in-app, website, SMS, chat, and more
• Real-time reporting dashboards that visualize trends and segment responses
• Automated follow-up workflows that close the feedback loop with customers
• Text analytics capabilities that identify themes in open-ended responses
• Integration capabilities with existing business systems

The CRM Integration Advantage

While standalone NPS tools can collect feedback effectively, the real power comes from integration with your customer relationship management system. This is where Salesforce-native solutions like SurveyVista create significant advantages:

• Customer feedback directly connected to customer records
• Elimination of data silos between feedback and customer information
• Ability to trigger automated workflows based on specific responses
• Comprehensive view of the customer journey alongside feedback data
• Enhanced security and compliance through unified data management

Best NPS Software Solutions

Let’s break these up by business size/needs.

This should help you find the right tool for your brand…

Enterprise-Grade Solutions

For large organizations with complex needs, enterprise NPS platforms offer comprehensive functionality:

• Qualtrics XM – Robust analytics and extensive customization
• Medallia – AI-powered insights and predictive capabilities
• SurveyVista – 100% Salesforce-native with end-to-end feedback management
• SurveyMonkey – User-friendly interface with broad survey distribution options

These solutions typically offer advanced segmentation, role-based dashboards, and enterprise-grade security features.

Mid-Market Options

Mid-sized businesses often need balance between functionality and cost:

• Delighted – User-friendly interface with essential reporting
• AskNicely – Strong automation features with good integration options
• GetFeedback – Solid Salesforce integration with customizable surveys

Solutions for Growing Businesses

Smaller organizations and startups can benefit from:

• SurveySparrow – Conversational surveys with basic analytics
• Promoter.io – Focused NPS solution with straightforward implementation
• SatisMeter – In-product surveys with essential reporting features

Why Salesforce Integration Should Be Your Priority

Breaking Down Data Silos

When your NPS software operates separately from your CRM, you’re missing crucial context. Customer feedback isolated from purchase history, support tickets, and other interactions tells only part of the story.

SurveyVista’s Salesforce-native approach ensures that feedback data lives alongside all other customer data, creating a unified customer profile that informs every interaction.

Operational Efficiency Gains

With integrated NPS software, your teams spend less time manually transferring data and more time acting on insights:

• Support teams can immediately see feedback when handling cases
• Sales representatives understand customer sentiment before renewal conversations
• Marketing teams can segment campaigns based on promoter status
• Product teams can prioritize improvements based on feedback

Compliance and Security Benefits

As data privacy regulations become increasingly stringent, maintaining customer feedback within your secure Salesforce environment offers significant advantages:

• Single security framework for all customer data
• Simplified compliance with regulations like GDPR and CCPA
• Reduced risk compared to managing multiple data environments
• Leveraging Salesforce’s enterprise-grade security infrastructure

Implementing NPS Software Successfully

Best Practices for Deployment

1. Start with clear objectives – Define what you want to learn and how you’ll act on it
2. Design thoughtful surveys – Keep them brief and focused on the customer experience
3. Plan your survey timing – Identify key moments in the customer journey
4. Prepare for follow-up – Create processes for responding to both positive and negative feedback
5. Train your teams – Ensure everyone understands how to use the insights

Measuring ROI from Your NPS Program

The best NPS software should help you demonstrate clear business impact:

• Track improvements in retention rates among respondents
• Measure conversion of detractors to promoters over time
• Calculate the revenue impact of improved customer retention
• Monitor operational improvements driven by customer feedback

Making the Right Choice for Your Organization

Selecting the best NPS software requires balancing functionality, integration capabilities, and budget considerations. For organizations using Salesforce, native solutions like SurveyVista offer significant advantages in terms of data integration, operational efficiency, and security.

The most successful NPS programs don’t just measure customer sentiment—they create actionable insights that drive meaningful improvements across the organization. With the right NPS software in place, you can transform customer feedback into a powerful engine for customer-centric growth.

Remember that implementing NPS software is just the beginning. The real value comes from creating a culture that values customer feedback and acts on it consistently to improve experiences across every touchpoint.

Ready to Transform Your Customer Feedback Program?

Drive customer-centric growth by leveraging SurveyVista’s 100% Salesforce-native feedback platform. Seamlessly collect and integrate feedback across every touchpoint to improve customer retention and operational efficiency. Empower your teams to act on insights faster, improving decision-making across departments while ensuring full data compliance and security.

Frequently Asked Questions

What is NPS software and why is it important?

NPS (Net Promoter Score) software helps businesses collect, analyze, and act on customer feedback to measure loyalty. It’s important because it provides actionable insights into customer sentiment, helps predict business growth, and enables companies to improve retention by addressing issues proactively.

How does Salesforce-native NPS software differ from standalone solutions?

Salesforce-native NPS software like SurveyVista integrates directly with your CRM, eliminating data silos and connecting feedback to customer records. This provides contextual insights, enables automated workflows based on responses & customer data, and offers enhanced security through Salesforce’s infrastructure.

What features should I look for in NPS software?

Look for multi-channel survey distribution, real-time reporting dashboards, automated follow-up workflows, text analytics capabilities, and strong integration with existing customer data. Enterprise needs might also include advanced segmentation, role-based dashboards, and robust security features.

How can I measure ROI from my NPS program?

Measure ROI by tracking improvements in customer retention rates, conversion of detractors to promoters, calculating revenue impact from improved retention, and monitoring operational improvements driven by customer feedback.

What are best practices for implementing NPS software?

Start with clear objectives, design concise surveys, plan strategic survey timing at key customer journey moments, prepare follow-up processes for both positive and negative feedback, and ensure your teams are trained to effectively use the insights gathered.