12 Best Net Promoter Score (NPS) Software & NPS Survey Tools (2026)

Knowing how your customers feel about your brand isn’t just kinda nice—it’s essential for growth.

Net Promoter Score (NPS) has emerged as the gold standard metric for measuring customer loyalty and predicting business growth.

But collecting, integrating, understanding, and acting on NPS feedback requires the right tools.

What is NPS Software and Why Do You Need It?

NPS software measures customer loyalty through one critical question: “How likely are you to recommend us?”

It segments customers into Promoters (9-10), Passives (7-8), and Detractors (0-6). Your Net Promoter Score reveals whether your business is growing through advocacy or bleeding from dissatisfaction.

Why you need it: Speed protects revenue.

Customer defection happens silently. By the time you notice churn in your numbers, it’s too late. NPS software catches sentiment shifts early, letting you rescue at-risk accounts before they leave.

Best NPS Software Features

Core Functionality Requirements

The best NPS software goes beyond simple survey distribution. Today’s leading solutions offer:

• Multi-channel survey distribution across email, in-app, website, SMS, chat, and more
• Real-time reporting dashboards that visualize trends and segment responses
• Automated follow-up workflows that close the feedback loop with customers
• Text analytics capabilities that identify themes in open-ended responses
• Integration capabilities with existing business systems

The CRM Integration Advantage

While standalone NPS tools can collect feedback effectively, the real power comes from integration with your customer relationship management system. This is where Salesforce-native solutions like SurveyVista create significant advantages:

• Customer feedback directly connected to customer records
• Elimination of data silos between feedback and customer information
• Ability to trigger automated workflows based on specific responses
• Comprehensive view of the customer journey alongside feedback data
• Enhanced security and compliance through unified data management

10 Best NPS Survey Software Tools

Let’s break these up by business size/needs.

This should help you find the right tool for your brand…

Enterprise-Grade Solutions

For large organizations with complex needs, enterprise NPS platforms offer comprehensive functionality:

• SurveyVista – 100% Salesforce-native with end-to-end feedback management
• Qualtrics XM – Robust analytics and extensive customization
• Medallia – AI-powered insights and predictive capabilities
• SurveyMonkey – User-friendly interface with broad survey distribution options

These solutions typically offer advanced segmentation, role-based dashboards, and enterprise-grade security features.

1. SurveyVista

SurveyVista is the 100% Salesforce-native NPS platform built for businesses that refuse to compromise on data security or customer insights.

Your NPS data lives entirely within your Salesforce org—no external servers, no API connections, no synchronization headaches—just pure, real-time feedback flowing directly into your CRM.

Collect NPS scores at critical moments, integrate them instantly with customer records and purchase history. Understand patterns through bundled dashboards that reveal which segments drive growth, then act immediately on detractor alerts to save at-risk accounts.

Book a demo and start boosting your NPS today.

2. Qualtrics XM

Qualtrics XM is a standalone cloud-based NPS platform that enterprises deploy to measure customer loyalty at scale.

The platform operates independently from your CRM, storing all NPS responses in Qualtrics’ external servers before syncing scores back to systems like Salesforce through APIs and custom integrations.

Qualtrics offers sophisticated NPS distribution across email, SMS, web intercepts, and mobile apps with advanced sampling logic and closed-loop alerting.

Their text analytics and predictive intelligence help decode why customers become promoters or detractors, while role-based dashboards let different teams track their impact on loyalty scores.

3. Medallia

Medallia is a standalone experience management platform that large enterprises use to orchestrate complex NPS programs across global operations.

The system runs on Medallia’s cloud infrastructure, capturing NPS responses in their external databases before pushing aggregated scores to your CRM through scheduled API syncs and integration middleware.

Medallia delivers NPS surveys through email, SMS, IVR systems, mobile SDKs, and point-of-sale terminals with sophisticated journey orchestration and real-time alerting capabilities.

Their AI-powered text analytics decode unstructured feedback while predictive models forecast which customers might become detractors, all visualized through role-specific dashboards and mobile apps for executives.

4. SurveyMonkey

SurveyMonkey is a standalone web-based survey platform that businesses use to create quick NPS surveys without IT involvement.

Your NPS data sits on SurveyMonkey’s servers, requiring manual exports or third-party integration tools like Zapier to push scores into Salesforce—if you can figure out the field mapping and accept the sync delays.

SurveyMonkey offers NPS survey templates you can send via email, social media, or web links with basic skip logic and branching.

Their Analyze section provides simple charts and filters to segment promoters from detractors, plus benchmarking data from their user community to compare your scores against industry averages.

Mid-Market Options

Mid-sized businesses often need balance between functionality and cost:

• Delighted – User-friendly interface with essential reporting
• AskNicely – Strong automation features with good integration options
• GetFeedback – Solid Salesforce integration with customizable surveys

5. Delighted

Delighted is a lightweight, standalone cloud-based NPS platform that small teams use for simple, automated loyalty tracking.

Your NPS responses live on Delighted’s servers, requiring webhook configurations or Zapier recipes to push scores into Salesforce—assuming you’re comfortable with your customer feedback residing outside your secured CRM environment.

6. AskNicely

AskNicely runs as an external cloud platform where customer success teams track loyalty scores and automate follow-up campaigns.

All your NPS responses get stored on AskNicely’s infrastructure, which means constant API maintenance and sync delays just to see those scores next to customer records in Salesforce.

The platform automates NPS delivery through email campaigns with retry logic and pulls basic personalization through their integration layer.

Teams get leaderboards, score tracking, and coaching dashboards, plus workflow automation that triggers based on response thresholds—though actually updating Salesforce records from those triggers needs extra configuration work and middleware tools.

Solutions for Growing Businesses

Smaller organizations and startups can benefit from:

• SurveySparrow – Conversational surveys with basic analytics
• Promoter.io – Focused NPS solution with straightforward implementation
• SatisMeter – In-product surveys with essential reporting features

7. GetFeedback

GetFeedback operates from external servers where it creates beautiful, branded surveys for customer experience programs.

Your feedback data sits in GetFeedback’s cloud, requiring integration platforms or API connections to move scores into Salesforce—adding layers of complexity between customer signals and CRM actions.

The platform delivers visually polished surveys through email, SMS, and web channels with drag-and-drop design and mobile optimization.

Their CX dashboard tracks metrics and sentiment while Salesforce integration promises to sync responses—though making that feedback actually trigger workflows or update records means wrestling with field mappings and hoping the connection holds

8. SurveySparrow

SurveySparrow’s chat interface makes feedback feel natural.

Problem is, when detractor scores need immediate attention or promoter signals should trigger upsell workflows, you’re bouncing between systems.

Credits vanish with each response collected, turning your NPS program into a monthly budget calculation where more feedback literally costs more money.

GetFeedback makes surveys look professional. But when NPS drops demand immediate intervention or CSAT scores should update case priorities, you’re managing feedback in one system and customer relationships in another.

9. Promoter.io (now Retently)

Promoter.io is a standalone NPS platform that captures feedback at specific transaction points. Your customer scores sit on

Promoter’s infrastructure, meaning you need API connections or CSV imports to get that data into Salesforce—if you’re ready for the constant syncing and field-mapping dance.

The platform triggers NPS surveys based on events, follows up with automated campaigns, and segments responses by custom attributes.

Their dashboard tracks score movements and response rates while workflow automation sends alerts when scores drop—but making those alerts actually create cases or update opportunities in Salesforce requires building bridges between systems that speak different languages.

10. SatisMeter

SatisMeter is a lightweight NPS tool that pops up inside your web and mobile apps.

Your customer scores flow to SatisMeter’s servers first, then require Segment pipelines or Zapier workflows to eventually land in Salesforce—if you’re comfortable with feedback taking scenic routes to reach your CRM.

The platform specializes in contextual micro-surveys that appear based on user behavior, with targeting rules and throttling to prevent survey fatigue.

11. UserGuiding

UserGuiding excels at capturing real-time insights through its behavioral triggering engine and instant feedback collection.

The platform shines when you need immediate visibility into customer sentiment. Set up NPS surveys to trigger based on specific user actions—completing onboarding, using a key feature, or hitting usage milestones.

Responses flow into UserGuiding’s dashboard instantly, with real-time segmentation revealing which user groups are struggling versus thriving.

12. ProductFruits

Product Fruits brings a fresh take to user onboarding, seamlessly weaving NPS surveys into the customer journey rather than treating them as an afterthought.

Their platform excels at creating contextual onboarding experiences with product tours, tooltips, and checklists that adapt to user behavior.

The NPS and in-app survey features integrate naturally into these flows—imagine collecting satisfaction scores right after users complete key milestones or discover new features. Product Fruits tracks engagement patterns, so you know exactly when to ask for feedback for maximum response rates.

Why Salesforce Integration Should Be Your Priority

Breaking Down Data Silos

When your NPS software operates separately from your CRM, you’re missing crucial context. Customer feedback isolated from purchase history, support tickets, and other interactions tells only part of the story.

SurveyVista’s Salesforce-native approach ensures that feedback data lives alongside all other customer data, creating a unified customer profile that informs every interaction.

Operational Efficiency Gains

With integrated NPS software, your teams spend less time manually transferring data and more time acting on insights:

• Support teams can immediately see feedback when handling cases
• Sales representatives understand customer sentiment before renewal conversations
• Marketing teams can segment campaigns based on promoter status
• Product teams can prioritize improvements based on feedback

Compliance and Security Benefits

As data privacy regulations become increasingly stringent, maintaining customer feedback within your secure Salesforce environment offers significant advantages:

• Single security framework for all customer data
• Simplified compliance with regulations like GDPR and CCPA
• Reduced risk compared to managing multiple data environments
• Leveraging Salesforce’s enterprise-grade security infrastructure

Implementing NPS Software Successfully

Best Practices for Deployment

1. Start with clear objectives – Define what you want to learn and how you’ll act on it
2. Design thoughtful surveys – Keep them brief and focused on the customer experience
3. Plan your survey timing – Identify key moments in the customer journey
4. Prepare for follow-up – Create processes for responding to both positive and negative feedback
5. Train your teams – Ensure everyone understands how to use the insights

Measuring ROI from Your NPS Program

The best NPS software should help you demonstrate clear business impact:

• Track improvements in retention rates among respondents
• Measure conversion of detractors to promoters over time
• Calculate the revenue impact of improved customer retention
• Monitor operational improvements driven by customer feedback

Making the Right Choice for Your Organization

Selecting the best NPS software requires balancing functionality, integration capabilities, and budget considerations. For organizations using Salesforce, native solutions like SurveyVista offer significant advantages in terms of data integration, operational efficiency, and security.

The most successful NPS programs don’t just measure customer sentiment—they create actionable insights that drive meaningful improvements across the organization. With the right NPS software in place, you can transform customer feedback into a powerful engine for customer-centric growth.

Remember that implementing NPS software is just the beginning. The real value comes from creating a culture that values customer feedback and acts on it consistently to improve experiences across every touchpoint.

Ready to Transform Your Customer Feedback Program?

Drive customer-centric growth by leveraging SurveyVista’s 100% Salesforce-native feedback platform. Seamlessly collect and integrate feedback across every touchpoint to improve customer retention and operational efficiency. Empower your teams to act on insights faster, improving decision-making across departments while ensuring full data compliance and security.

Frequently Asked Questions

What is NPS software and why is it important?

NPS (Net Promoter Score) software helps businesses collect, analyze, and act on customer feedback to measure loyalty. It’s important because it provides actionable insights into customer sentiment, helps predict business growth, and enables companies to improve retention by addressing issues proactively.

How does Salesforce-native NPS software differ from standalone solutions?

Salesforce-native NPS software like SurveyVista integrates directly with your CRM, eliminating data silos and connecting feedback to customer records. This provides contextual insights, enables automated workflows based on responses & customer data, and offers enhanced security through Salesforce’s infrastructure.

What features should I look for in NPS software?

Look for multi-channel survey distribution, real-time reporting dashboards, automated follow-up workflows, text analytics capabilities, and strong integration with existing customer data. Enterprise needs might also include advanced segmentation, role-based dashboards, and robust security features.

How can I measure ROI from my NPS program?

Measure ROI by tracking improvements in customer retention rates, conversion of detractors to promoters, calculating revenue impact from improved retention, and monitoring operational improvements driven by customer feedback.

What are best practices for implementing NPS software?

Start with clear objectives, design concise surveys, plan strategic survey timing at key customer journey moments, prepare follow-up processes for both positive and negative feedback, and ensure your teams are trained to effectively use the insights gathered.