The NPS helps you to study your consumers’s loyalty by dividing them into three distinct categories:

  • The Promoters, your biggest asset. They would highly recommend their family and acquaintances to opt for your services
  • The Passives. They are on the fence when it comes to customer loyalty toward your brand.
  • And finally, the Detractors. This is the category that should be at the top of your priority list, with the aim to convert them into your Promoters.