Engage With Your Audience by Creating Quizzes on SurveyVista

In the previous two articles of our blog series on quiz surveys, we have encompassed the fundamental nuances - what it means, what it stands for, and how it is created with the help of SurveyVista. As a 100% Native Salesforce application, SurveyVista promises the best user experience to seamlessly create surveys anytime, anywhere. However, you might be wondering why a Salesforce app is exploring the possibilities of transforming the quiz survey into one of the most unconventional survey metrics available today. The answer is quite simple - the rarity of surrounding people.

 

The fact that quizzes or interactive assessments are synonymous with entertainment and fun is indeed unheard of. This is because it only tends to limit the number of occasions where such a mode of evaluation can be utilized for the purpose of market research. As discussed in the preceding articles, the giddy familiarity of many people with quizzing not only serves as an icebreaker, but further fuels more discussion on the topic at hand. In other words, if you create a quiz on your upcoming product release, it will help create the buzz surrounding this for a while. So, as you educate consumers on what you offer, you are also examining whether they are interested in your new releases.

 

Advantages of Using Quiz Surveys

While we discussed the core characteristics of quiz surveys, we referred to how organizing a quiz as a market research survey is challenging and innovative at the same time. So, here we have listed the primary advantages of implementing a quiz use case as a survey metric for your organization:

 

  1. Unconventional mode of evaluation: While most market research surveys invite feedback from the customers to understand the overall performance of a company, it is the nature of its consumers that constitutes a greater bandwidth of the brand’s identity. So, testing your consumer’s awareness about your brands every once in a while helps you create an indelible mark on the participants as well as the audience in general.

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  2. Simple and familiar: The best part about using quiz surveys is the fact that almost everyone is aware of the nitty-gritty of quizzing and interactive question-answer events. Most of all, the sheer simplicity of quizzing further contributes to it being one of the most emerging modes of consumer analysis.

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  3. Flexible and Effective Scoring Options: As we have discussed in our first article on quizzes, SurveyVista offers various methods of assigning score values to answer choices. You can curate scoring logic in which the score value is assigned to the correct answer or answer choice(s) of a particular question. Similarly, you can enable category scoring, as well as the roll-up score feature.

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  4. Offers quick results: Another interesting aspect of quizzes is the immediacy with which the quiz results are evaluated and shared after completion. Unlike other survey metrics that require individual effort in analyzing the survey report, quizzes are far more practical and easier to implement.

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  5. Customizable to any topic: For a brand that wants to promote its most anticipated product releases, creating a quiz survey pertaining exclusively to the technical aspects of the product, or the themes associated with it, will not only make the overall customer experience memorable, but also offer more space for the survey author to create specific questions that would further help them in the study on the brand’s audience.

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  6. Offers a farsighted vision: As discussed in the first article, the biggest advantage promised by quiz surveys is the foresight inferred from the responses collected. As one analyzes each consumer’s performance in the quiz, the company would be able to foresee how the said product would be received by the market upon its release.

Quizzing and SurveyVista

In a time where creativity must go in tandem with efficiency, SurveyVista endeavors to manifest both of these values at every step of their journey. Being a cent percent Native Salesforce application, SurveyVista offers the Quiz use case as an alternative form of market research survey, being one of the very few brands that are currently experimenting with higher standards of survey metrics. With each new update, SurveyVista is not only upgrading its platform but also welcoming a series of additional features to provide a better, hassle-free experience for our users. Our upcoming features will include:

 

  1. The “Clean Slate” - The quiz author can opt for this option for the sake of candidates retaking the quiz survey, during which their previous responses will be erased.

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  2. A “timer” or “countdown” - This will provide the quiz participants with a certain period of time. Similar to the method of school tests and exams, the participants would have to complete the quiz questions before time runs out.

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  3. A pool of available questions - You can create a pull of quiz questions banks and let the system decide and randomly display the quiz to each participant.

Many look at quizzing as a form of art, one that has a binary approach towards the idea of communication. Although this interaction is one-sided due to its objective format of inquiry, it still prevails as a methodology that scales the extent of the participant's knowledge on a given topic. But, is that it? Will quizzing eventually be turned into some tool or instrument that would measure the awareness of the individual about a healthcare brand or a newly-launched electronic gadget? We at SurveyVista, however, see it as a motivational endeavor to partake in a challenge - to come up with innovations at every step. In addition to that, SurveyVista always looks forward to suggestions and feedback from your side, so that we can further develop this application to make it better. In case you have any bright ideas to use quizzes as a resourceful survey metric, drop us an email and we will take it from there.

 

For further information on creating and analyzing Quizzes, CSAT, NPS, CES, or any other survey use cases which you would like to opt for, feel free to contact us at Support@SurveyVista.com.